01 - Combine warm milk and active dry yeast in a large mixing bowl. Let the mixture stand for 5 minutes until frothy and bloomed.
02 - Add melted butter, egg, sugar, and salt to the yeast mixture. Gradually incorporate the flour, stirring until a shaggy dough forms. Turn out onto a lightly floured surface and knead for 5–8 minutes until the dough is soft, smooth, and slightly tacky.
03 - Place the dough in a lightly oiled bowl, turning once to coat. Cover with a clean towel or plastic wrap and let rise in a warm spot until doubled in size, about 1 hour.
04 - In a small bowl, beat softened cream cheese, granulated sugar, and vanilla extract together until smooth and creamy. Set aside.
05 - In a separate bowl, toss the diced strawberries with granulated sugar and cornstarch until evenly coated. Set aside.
06 - Punch down the risen dough and roll it out on a floured surface into a 12×16-inch rectangle. Spread the cheesecake filling evenly over the dough, leaving a 1/2-inch border along the edges. Scatter the strawberry mixture over the cream cheese layer.
07 - Starting from the long side, gently roll the dough into a tight log. Pinch the seam to seal. Using a sharp knife, slice the log into 12 even pieces. Arrange the rolls cut-side down in a greased 9×13-inch baking pan.
08 - Cover the pan loosely and let the rolls rise for 20–30 minutes until slightly puffy and nearly doubled.
09 - Preheat the oven to 350°F. Bake the rolls for 22–25 minutes until the tops are golden brown and the filling is set.
10 - Whisk powdered sugar, milk, and vanilla extract together until smooth. Drizzle the glaze over the rolls while they are still slightly warm. Serve and enjoy.